INTRODUCTION
AL Bassami International Group is considered
one of the biggest companies specialized in vehicle transportation in the
Middle East. Al Bassami International Group provides car haulage services
through trucks. The company owns and operates trucks fleets. Al Bassami
International Group was formerly known as Al Bassami Transportation. The
company is based in Riyadh, Saudi Arabia. The Group started its activity in
1968.
The founder is Saeed Al-Bassami (Deputy
Head of the Council of Saudi Chambers of Commerce and Industry’s national
transport committee. The services like Air Freight, Sea Freight, Door to door,
Domestic and International Courier.
AL Bassami International Group has a
variety of activities on which it has a good grip. These are:
• All
kinds of vehicle transportation services
• Transportation
of goods and supplies
• Special
transportation services (VIP)
• Trucks
and vehicle maintenance and repair center
Serving the needs of this client over the
span of thirty two years, throughout which the company have constantly had an
eye to the future by evaluating the most appropriate ways in which to make
transporting the vehicle by Al Bassami the best and safest answer. This company
operate round the clock and that is the least can do for clients now and in the
future.
At present, the group is operating all over
the Kingdom and extends throughout the Gulf Cooperation council (GCC)
countries, Syria, Lebanon and Jordan. More than 1000 shipping contract,
including 2000 to 2500 bills of lading daily occurred between the main
brainchess. Albassami International Group is considered one of the leading land
transporters in the Middle East. The estimated size of the car transportation
market, both inside the Kingdom and with neighboring countries, is about 2
billion Saudi riyals and is increasing considerably annually.
PROBLEM STATEMENT
1. What
systems are described here? What valuable information do they provide?
2. What
value did the IT/IS investments add to Al bassami?
3. How
did implementing the shipping information system address the business needs and
information requirements of Al bassami?
SWOT ANALYSIS
STRENGTH
• Direct
supervision, as the hands-on presence of the chairman of the group along with
those in charge and the rest of the staff is the main reason for success; this
instils confidence in that the work is going as planned.
• Customer
satisfaction is the goal that constantly works towards by focusing on the
essential needs of our customers; the excellence in after sales service is the
foremost way in which we achieve it.
• Keeping
up with the times, by constantly seeking advance through acquiring state-of-the-art
equipment and tools which help in the precise and swift accomplishment of
administrative tasks through computers, information and training, or technical
tasks through the use of the most up-to-date machines, cranes and other
high-tech equipment , in the
Middle East and the first of their kind in
the Kingdom.
• Support
of integration for the benefit of the business on both levels
WEAKNESS
• Poor
Asset Management. No audits on drivers and no Freight Tracking
• Operational
Reporting Error. Different Truck’s availability lists and discrepant shipping
reports from different branches and headquarters
• Competitors
-
Abdullah Hashem Company Ltd.
-
Al Tala’a International Transportation Co. Limited
OPPORTUNITY
• Management.
Encourage knowledge sharing among branches and headquarters, increase use of
data by managers and identify opportunity to use technology.
• Organization.
Redesign Business Processes, built new channels of information flow and train
employees in use of the system
• Technology
(New Services), Deploy clustered Dell Servers (windows 2003) and over 270
clients (XP), Deploy a DBMS (using Sybase Adaptive Server) and clients (using
SQL anywhere), Deploy SMS (short message service)/POD (point of Delivery)
updating.
THREAT
• Cost
to maintenance vehicle.
• Vehicle
damaged
• Proper
budget
• Investment
and operational decisions
• Not
easy to find better audit or drivers
• Difficult
proper performance monitoring – Appraisals –Loyal staff
SUGGESTION
AND ACTION
QUESTION 1 :
What systems are described here? What
valuable information do they provide?
ANSWER:
There are two system are implementation in
the Albassmi group are describe in this case.
1. Database
management system (DBS)
The database management system, used as the
backbone of the system, is Sybase Adaptive server, whereas client use SQL
anywhere. There are replication between the server at HQ and the client’s
branches. Throughout the replication, branches data is sent to server and
aggregated to create most update database version, and then send back to the
branches. This means every branches have the most recent version of client
list, truck’s availability, and new shipping contracts so that any customer is
able to deal with any branch at anytime.
2. Shipping
information system
Maintains all the sender information such
as the sent car, the track number, the sender and the receiving branches and
send the SMS message to the client acknowledging the arrival of the car. The
system also records the client data and hold maintenance information. The
system also enables standard report to be provided to top management and head
sectors about the productivity of each branch. The system allowed a better
audit on all drivers’ behaviour.
QUESTION 2 :
What value did the IT/IS investments add to Al Bassami?
ANSWER:
By investment in IT/IS, value added are :
• Enhance
company performance.
• Achieve
better customer services.
• Helps
top management make faster decision and reduce error in decision making by
using accurate data provided by the system.
• Proper
performance and monitoring resulted in adequate employees’ appraisals and
consequently loyal staff.
• Knowledge
extracted from central database has enable the management team to make sound investment and operational
decision and therefore help the business maintain its success leadership in
Kingdom.
QUESTION 3 :
How did implementing the shipping
information system address the business needs and information requirements of Al Bassami?
ANSWER:
Maintains all the sender information :
• Sent
car
• The
truck number
• The
sender and receiving branches
• Send
an SMS to the client acknowledging the arrival of the car.
The system also records :
• The
client’s data
• Holds
maintenance information
• Linking
the data of vehicle maintenance centre with the transportation service helps to
enhance company performance and achieve better customer service.
Enables standard reports to be provided to
top management and head sectors about the productivity of each branch. In
addition, the system allowed a better audit on all drivers’ tracking
information.
CONCLUSION
Albassami’s job is feasible with the help
of IT technology. It would be very difficult for the company to integrate all
branches on a common platform without IT Technology.
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